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The Blog

Approachable inspiration for a stylish life. 


The Circular File: Boots Botanics Ionic Clay Mask

Kristen Berry

We frequently share products we love on Faux Fancy, but rarely talk about the products that don’t make the cut. In our new series, The Circular File, we’ll do just that, discussing products that didn’t quite make the mark, and hopefully save you from making the same purchasing mistakes.

For the inaugural post, I’m going to share a bit about a product that I had high hopes for, the Boots Botanics Ionic Clay Mask ($9, Target). I love a good face mask, but my faves from Sephora tend to be a little on the pricey side. I was sold on the promise of a mask that clarifies, removes impurities and reduces shine, as well as the under $10 price tag.

Unfortunately, the consistency of this product is deeply unsatisfying. It’s watery and lumpy and messy, spilling all over my countertop and running down my fingers whenever I try to apply it, no matter how much I shake the bottle in advance.

Once I finally manage to get enough of the product onto my face to do the job, it does alright -- but I don’t get the satisfying deep clean feeling of the other masks I love, and don’t notice much of a lasting shine reduction (though that is a tough task for my oily skin).

So while it is a third of the cost of my beloved First Aid Beauty Skin Rescue Purifying Mask with Red Clay ($30, Sephora), and less than half the cost of my tried and true Origins Clear Improvement Active Charcoal Mask ($25, Sephora), in my opinion it’s worth setting aside a few extra dollars for a product that’s more effective and offers a more enjoyable pampering experience.

- Kristen